Marketing & Communications Policy

Marketing and Communications Policy

Effective Date: 12/15/2025

This Marketing and Communications Policy ("Policy") explains how Pragmatic IQ LLC, doing business as InnovursAI ("InnovursAI," "we," "us," or "our"), communicates with current and prospective business customers. This Policy supplements our Privacy Policy and Terms and Conditions.

1. Scope and Purpose

1.1 Who This Policy Applies To

This Policy applies to:

1.2 Purpose

This Policy describes:

2. Types of Communications

2.1 Transactional Communications (Cannot Opt Out)

Essential Service Communications: These are required for account operation and security:

Account Management:

Service Notifications:

Support and Response:

Legal and Compliance:

You cannot opt out of these transactional communications while maintaining an active account.

2.2 Marketing Communications (Can Opt Out)

Product and Feature Updates:

Educational Content:

Promotional Communications:

Events and Community:

Surveys and Feedback:

Company News:

You may opt out of these marketing communications at any time without affecting your Service access.

2.3 Re-engagement Communications

If you have been inactive or your trial has expired, we may send:

You may opt out of re-engagement communications.

3. Communication Channels

3.1 Email

Primary Channel: Email is our primary marketing communication channel.

Email Types:

Frequency: Marketing emails typically 2-4 times per month (may vary based on your preferences and engagement)

3.2 SMS/Text Messages

OTP and Security Only: We use SMS exclusively for:

Marketing Restriction: We do NOT send marketing or promotional messages via SMS unless you explicitly opt in to a separate SMS marketing program.

Carrier Charges: Standard message and data rates apply as determined by your mobile carrier.

3.3 In-App Notifications

Within the Service:

Control: You can adjust in-app notification preferences in your Account Settings.

3.4 Phone Calls

Limited Use: We may call you for:

No Cold Calling: We do not make unsolicited sales calls to individuals who have not engaged with our business.

Do Not Call: You may request to be added to our internal Do Not Call list by emailing Contact@Innovurs.com.

3.5 Postal Mail

Rare Use: We rarely use postal mail, but may send:

3.6 Social Media and Retargeting

Social Media:

Retargeting Ads:

4. How We Obtain Contact Information

4.1 Directly From You

4.2 Business Contact Information

We may obtain publicly available business contact information from:

B2B Marketing: In business-to-business contexts, we may contact business email addresses based on legitimate interest under applicable laws (GDPR Article 6(1)(f), CAN-SPAM Act business exception).

4.3 Referrals

If someone refers you to our Service:

4.4 Third-Party Integrations

If you connect third-party services to your account:

5. Compliance with Marketing Laws

5.1 United States - CAN-SPAM Act

We comply with the CAN-SPAM Act by:

Business Exception: B2B communications to business email addresses may be exempt from certain CAN-SPAM requirements.

5.2 Canada - CASL (Canadian Anti-Spam Law)

For Canadian contacts, we comply with CASL by:

Implied Consent: We may have implied consent if:

5.3 European Union - GDPR and ePrivacy Directive

For contacts in the EEA and UK:

5.4 Australia - Spam Act 2003

For Australian contacts:

5.5 Other Jurisdictions

We comply with marketing and privacy laws in all jurisdictions where we operate, including:

6. Managing Your Communication Preferences

6.1 How to Opt Out of Marketing

Option 1: Unsubscribe Link

Option 2: Account Settings

Option 3: Email Us

Option 4: Reply "STOP"

6.2 Granular Preferences

You can choose to:

6.3 What Happens When You Opt Out

You will no longer receive:

You will continue to receive:

6.4 Re-subscribing

You may re-subscribe to marketing communications at any time by:

7. Data Used for Marketing

7.1 Information We Use

For marketing purposes, we may use:

7.2 Personalization

We personalize marketing based on:

7.3 Segmentation

We segment our audience to send relevant content:

7.4 Marketing Analytics

We track marketing performance using:

Your Privacy: Analytics data is used in aggregate and does not share individual behavior with third parties for their marketing purposes.

8. Third-Party Marketing Technologies

8.1 Email Service Providers

We use email service providers (e.g., SendGrid, Mailchimp, HubSpot) to:

Privacy: These providers are bound by contract to protect your data and use it only for our purposes.

8.2 Analytics Platforms

We use analytics tools (e.g., Google Analytics, Mixpanel) to:

Opt-Out: You can opt out through browser settings or platform-specific opt-out tools.

8.3 Advertising Platforms

We may use advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads) for:

How to Opt Out:

8.4 Customer Relationship Management (CRM)

We use CRM systems (e.g., Salesforce, HubSpot) to:

Data Security: CRM data is protected with enterprise-grade security and access controls.

9. Marketing to Former Customers

9.1 Win-Back Campaigns

If you cancel your subscription, we may:

9.2 Opting Out

You can opt out of win-back campaigns:

9.3 Retention Period

We retain former customer contact information:

You may request complete deletion by exercising your privacy rights as outlined in our Privacy Policy.

10. Event and Webinar Communications

10.1 Event Registration

When you register for our events or webinars:

10.2 Post-Event Follow-Up

After attending an event, you may receive:

10.3 Opting Out

You can opt out of event marketing while still receiving notifications for events you've already registered for.

11. Referral Programs and Affiliate Marketing

11.1 Customer Referral Program

If you refer a business contact to InnovursAI:

11.2 Your Consent

By referring someone, you confirm:

11.3 Affiliate Marketing

If we work with affiliates or partners:

12. Children's Marketing

We do not market to children. Our Service is designed for business use by adults (18+). We do not knowingly collect information from or market to individuals under 18.

If you believe we have inadvertently marketed to a minor, contact us immediately at Contact@Innovurs.com.

13. International Marketing

13.1 Geographic Targeting

We may tailor marketing based on your location:

13.2 Cross-Border Communications

Your information may be transferred internationally for marketing purposes as described in our Privacy Policy. We implement appropriate safeguards for international transfers.

14. Your Rights and Choices

14.1 Access and Correction

You have the right to:

14.2 Deletion

You may request deletion of your marketing data, subject to:

14.3 Portability

You may request a copy of your marketing data in a portable format.

14.4 Objection

You may object to marketing at any time by opting out.

14.5 How to Exercise Rights

Contact us at Contact@Innovurs.com with "Marketing Rights Request" in the subject line.

15. Complaints and Concerns

15.1 How to File a Complaint

If you have concerns about our marketing practices:

Step 1: Contact Us

Step 2: Escalation If not satisfied with our response:

Step 3: Regulatory Complaint You may also file a complaint with:

15.2 Our Commitment

We take all complaints seriously and will:

16. Updates to This Policy

16.1 Changes

We may update this Policy to reflect:

16.2 Notice

We will notify you of material changes by:

16.3 Effective Date

The "Last Updated" date at the top indicates the most recent revision.

17. Contact Information

For marketing-related questions or requests:

Email: Contact@Innovurs.com
Subject Lines:

Response Time: We respond to marketing requests within 10 business days.

Acknowledgment

By providing your contact information and engaging with our marketing, you acknowledge that you understand how we communicate with business customers and your rights to control these communications.

Last Updated: 12/15/2025

This Marketing and Communications Policy is designed for business-to-business marketing and complies with CAN-SPAM (USA), CASL (Canada), GDPR (EU/UK), Spam Act (Australia), and other applicable marketing regulations.

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